Merck is in the process of another huge launch failure. BMS is certain to clean up. Amazing to watch.
zontivity? You must be kidding. I don't think the CV team has broke the $150,000 mark in the 2 years since its "launch"
enjoyed an amazing dinner with a CTL and a few colleagues (racked up one hell of a bar bill). We pulled a drunken all nighter. Pure wisdom when one said - "just go through the motions. We all know the deal and this is going to fail. Just tell them what they want, check the box and collect the check until you can get out." Sage words!
Pretty easy to predict. Oncology wise merck has failed at every launch, a few early on the reps worked to save the product like emend that was destined for failure by mis management. Not that some of the products were bad. Horrendous leadership and marketing. BMS empowers their people and has real marketing in touch with real life clinicians.
At least we have our own resident lap dancer - now a marketer. I see what she markets. It used to be somewhat hot- now your fat and smoked a little too much herb.