TIME TO GET RID OF REPS!

Discussion in 'Noven Pharmaceuticals' started by Anonymous, Mar 31, 2015 at 11:12 AM.

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  1. Anonymous

    Anonymous Guest

    Am I the only one in this company that is sick of the sales departments constant negativity and complaining? There are people in New York who have given you EVERYTHING to be successful with Brisdelle. Over $90 million in DTC advertising, great marketing sell pieces, a solid core message, 90% formulary coverage, speaker programs galore, and a $25 copay card! What else do you people want? I personally think EVERY SINGLE ONE OF YOU should be replaced with reps who haven't been estrogen brainwashed! Some of us have families to think about up here! Shut up and go sell this product before the window of opportunity closes!
     

  2. Anonymous

    Anonymous Guest

    It closed November 2nd, 2013.
     
  3. Anonymous

    Anonymous Guest

    Wait a minute here - your anger needs to be directed to BS for purchasing JDS and its unbelievable pipeline including the infamous blockbuster drug BRISDELLE! Don't be mad at the sales reps for being frustrated selling a repackaged generic. A sh*t product is not the sales force's fault, it is the management team who decided it was a marketable product and should be sold for $6/pill. I wouldn't even put this on the R&D team bc it's not their product. Noven was a "transdermal" only company before.

    And, regarding the "estrogen brainwashed" sales force - you either fired them, or they quit. Why don't you do a survey, I'd be shocked if there were even 20 Vivelle-Dot reps left. You guys ruined this company, and now it is falling apart. Deal with the mess you created, and hope you have 1 more year left in your internal position.
     
  4. Anonymous

    Anonymous Guest

    Not everyone here is estrogen rep for years and we all have same battle
     
  5. Anonymous

    Anonymous Guest

    Look, I understand your frustration, and I'm a sales rep. But you don't have all your facts correct. You kind of remind me of someone who watches 5 minutes of cable news a week and thinks they know how to solve the worlds problems. Unfortunately, there are far too many of them.

    So lets take a look at what you wrote:

    1) NY has given us everything we need to be successful with Brisdelle?
    Most of what you state are only partial truths. Yes, they have spent a ridiculous amount of money on DTC advertising. Money they will never get back on their investment. I'm not the only one here that, when the DTC commercials started, knew this was money poorly spent, with no chance of working.

    2) Great selling pieces?
    Again, partial truth. The current handouts or iPad detail pages are not bad. They actually go directly to the patient we are promoting Brisdelle to. But just because you have a great handout, or for that matter, do a great detail, you still need to have a product providers want and one patients can get. But there is something that is being left out of your comments. We originally launched Brisdelle to directly compete with estrogen, and to compete at $70-90 a month (please tell me you remember that debacle?). I'm not saying it would have mattered number-wise today, but that was a colossal embarrassment and we pretty much pissed-off some big estrogen writers, not to mention ethics. We were an estrogen company sending reps into their highest estrogen targets and saying, "oh, forget what I've been telling you about estrogen for years, cause low-dose paroxetine is the ticket." Just a terrible launch! First impressions are everything!

    3) A solid core message?
    The message today is not bad, but it only took us 18 months and 4 core-message failures to get to this point. Let me ask you this; Have you ever heard of a new drug launch being slow for 18 months and suddenly blowing it out because of the right core message?

    4) 90% formulary coverage?
    I heard those managed market guys talk, and it ain't no 90%! :) If it were, why would we be hammering the cash pay, DAW, co-pay card to death? Try more like: almost no coverage, with tons of PA's, and no refills.

    5) Speaker Programs Galore?
    Yes, the ones every doctor is just dying to go to. Lets be serious here.

    6) The $25 copay card from Therapy First Plus?
    Here's what I feel about that copay card... you know when you go to LA or NY and you go see a show or sporting event, and as you leave the venue there's always someone standing outside trying to get you to take one of their flyers for whatever, but you just find the first garbage can and drop it in? That's how I feel when I hand out copay cards. I know I gotta hand them out, but I also know 99% of them end up in the garbage. It would be great if they worked more than 10% of the time, but 10% is probably being too kind. When are we going to change that wording on the paper the copay card is attached to from: works with insurance or cash paying patients to: OMG, WARNING!!!, if your provider didn't write DAW, and you don't tell the pharmacist you will pay cash, and you remember to not lose the copay card, and you actually show up at the pharmacy with this card, and the pharmacist hasn't already tried to run your script through your insurance cause there was no mention of that on the EMR script they got, and now you are confused cause the pharmacist said he sent it back to the doctors office, and, and, and, and.... Well the cards do make good frost scrapers on cold mornings for your car windshield, and if you hold them just right between your fingers you can flick them a good 50 to 60 feet across a room. At least that's my record so far.

    7) What else do we people want?
    Good decisions, honesty, and blame on the right people.
     
  6. Anonymous

    Anonymous Guest

    best cp post ever!
     
  7. Anonymous

    Anonymous Guest

    I second that, thanks for taking the time to write your post. Great insight!!!
     
  8. Anonymous

    Anonymous Guest

    Agree that is what every BD rep is living... Telling doc you have to write DAW, you should write paper RX with 2 refills not EMR because of debacle described above... That sounds fun !! And let's see... I love they insist we make 4-8 calls on docs that do NOT see reps at all, or they have 1 doc sign for all 6 in group and no lunches.. Can't delete these docs as new ajudication tool tells us only 3% delete.... Ok , so you want us to sell ... Got it... Suggestions on how to get into the 30 plus docs on my list that I can't see yet your " data" says I should? And I will get dinged for NOT calling on these docs even though it's impossible when they don't come to sign and " no lunches" ... Why not you Don't pressure us with how many times we should call on these docs we CANT see, and let us, as experienced professionals , call on who will write! A OB said this week: you guys need to call on PCP as they are not brain washed on estrogen ! You can maybe sell to them!
     
  9. Anonymous

    Anonymous Guest

    It's easy to get depressed about your own weekly numbers, as I have been guilty of for some time now. I have never sold a product that I've worked harder on to see no rewards for the effort. But I have recently looked at pretty much everyone's numbers plus the company a s a whole and I'm just not seeing anyone growing week over week. Yes, some reps have big weeks and follow them up with a crappy one. Just no positive trend for anybody. You can tell me the company figured in these numbers to be low the first quarter and pick up through the summer, but lets be serious, you gotta have some kind of positive trend from the start? Does anyone (be honest with yourself) really think (not hope, think) Brisdelle is going to suddenly take off and triple its numbers by year end and even come close to 306k? You can't be of any intelligence if you honestly believe that. The real providers we need to carry this drug (OB/Gyn) have either been insulted by us, been burnt by the cost, or just don't care. People, these providers aren't coming back. The nations been down several weeks. I'm not being a negative jerk (It's not negative when it is the truth), but this sucks. I will continue to work hard, cause I'm paid to do so, but I can't sit here and tell you I think this drug will ever be anything more than what it already is. No one wants to hear the truth but Brisdelle has peaked! You can hold on to PC docs but they will never see enough patients to make more than a dent in business. Welcome to the new Noven,... Noven Generics.